7 Real Estate Myths

Myth #1    “Discount” brokers can do an adequate job selling real estate.

Truth  -  “Discount” brokers try to attract your attention by focusing on what they cost you instead of what they deliver.  We charge no more than the average Realtor, yet we sell homes faster, for more money, and more smoothly than the average Realtor (ask to see our statistics to confirm this claim).  We are above average - discount brokers are below average - who do you want negotiating on your behalf?

Myth #2    Because Josh Larsen sells a lot of real estate, he is too busy to pay attention to your listing.

Truth  -  Just as superior restaurants are busy at dinnertime and superior doctors have a heavy patient-load, our success in marketing homes has resulted in Josh being busy.  Like good restaurants and doctors, we have assembled a top-flight staff to assist with routine details which frees Josh up to devote the time and attention you require to sell your home successfully.  Josh has built his business on satisfied clients who spread the word about how well they were served.

Myth #3    Open houses are an essential marketing tool. 

Truth  -  Serious buyers almost always use a Realtor to help them find and purchase a home - in part - because Realtor services are “free” to the homebuyer.  Surveys consistently show that most buyers who make it to the closing table worked with a Realtor to buy their home and were not introduced to their home through an open house.  Since open houses appeal to looky-loo’s, they are a terrific way for Realtors to meet new buyers to work with, but not an essential or even always an ideal way to sell your home. 

Myth #4    It takes longer to sell a home in winter.

Truth  -  It is true that buyer activity is heavier in summer than in winter, but listing activity swings much higher in summer and lower in winter.  As a result, when you list in summer, you have more competition from other home sellers.  In the winter, you have less competition, you are dealing with proportionately more serious homebuyers (after all, who willingly moves in the wintertime?), and your home may enjoy a competitive advantage if it faces south, is relatively close to town, enjoys gas instead of heat, or has a level, easy-to-access driveway.

Myth #5    Empty houses don’t show as nicely as furnished homes.

Truth  -  The important consideration is whether a home is properly staged - that it is clean, in good repair, and available to show.  If you must move to your new home before your old home has sold, simply take measures to insure your former home shows well empty: repair or replace worn carpeting, oil all woodwork, wash windows, and clean walls.  In fact, your home might actually appear larger without your furnishings and the buyers can envision their belongings in each room more easily.

Myth #6    Property condition is not important to buyers.

Truth  -  This is completely wrong.  A property in superior condition will sell faster and for more money than a home in average condition with a lesser asking price.  Many sellers recognize this and re-paint and re-carpet their homes in preparation for sale.  They know that homebuyers purchase value and will perceive a clean, fresh home as more appealing than an average, lived-in, forgive-the-mess home.

Myth #7    Pricing a home for sale is a mysterious process.

Truth  -  Your home will sell for whatever the market will bear.  Buyers look at what is available in their price range and buy the best value.  To determine your value, you need to see what similar homes are selling for.  And because every home is unique, your home will probably sell for a little more or a little less depending on its condition (see Myth #6 above).  We research the MLS database and use our knowledge of the market to collect data to help you decide where to set the price.  It’s not an easy process, but it’s not rocket science either.