On Pricing Your Home

Do not list with the Realtor who gives you the highest price.  Consumer Reports stated:

“Expect the agent to suggest a price range, but don’t let that frame you in.  Be aware that some devious agents will at first suggest a very handsome price.  Then, after they have the listing and the house hasn’t sold, they’ll come back with a pitch to lower the price.”

If IBM stock is trading between 104 and 108, it does no good to insist on selling at 112.  Likewise, your home must be priced within the appropriate range.  You must actually “sell” your property twice - first to a buyer, and then to an appraiser.  The buyer is more subjective and compares the amenities of your home to those of other homes in the same price range.  The appraiser is more objective and compares age, size, and cost-identifiable features in your home against other properties that have sold.  

We prepare a thorough, well-researched market analysis to fine-tune your price by taking all those variables into consideration.  As a result, we sell our listings at very close to asking price and we rarely experience appraisal problems.  It’s part of the expertise you expect from your Realtor.